Fight Fit Militia – Branding
Fight Fit Militia
8BIT Digital recreated Fight Fit Militia’s Logo, Corporate Stationary and Branding. We started off refining their current logo so that it had the ability to add on elements and divisions in a logical seamless continuous manner. The challenge is that their current logo wasn’t really a logo, but more of a cli-art graphic. So it needed to be refined and constructed correctly. We cleaned it up, chose the correct colours for the brand, and created the correct construction of the logo so that it would make future and brand sense. We kept their yellow colour, but picked a specific brand colour to use only. We changed their ‘black’ to a ‘blue-black’, and we added in some secondary colours to their palette.
After finishing up the logo we then recreated the logo in a 2D shaded style to use for digital media and graphical media. It was redrawn and shaded in vector graphics to make sure that the logo could be blown up to any size and not pixelate. T-Shirt designs were created for their fighters and corner men to bring the energetic FFM vibe as well as create a branding exercise. Fight Fit Militia are now a continuous client of 8BIT Digital.