Branding, Design, Web Design
Draftworx™ is a fully integrated, compliant, automated drafting and working paper suite that’s been designed and priced to alleviate problems identified in current drafting, working paper and audit software. It’s the result of collaboration with some of the world’s greatest accounting & auditing minds. Draftworx includes financial statements, working papers, audit methodologies, collaboration tools and digital signatures in an affordable desktop, cloud and hybrid variant.
When redesigning the draftwox website, we had to change the structure and functionality of the site so that the visitors could go on an easy journey of what products and add-ons would be the best for there own use. Our main idea was to simplify the site structure so the user would not be overwhelmed by information, but rather be guided through to what they required easily. The trick was to direct the user into buying the correct package for their business type but not to give them too much information and freak them out.
At the same time we took the opportunity to redesign and refine their brand and their CI.Launch Website